Customers who purchase two tins of Nescafé Original from cash and carries from March will get 24 two-finger Kit Kats free.The promotional box also contains an A3 poster and five tent cards to help customers raise awareness of the scheme. “Nescafé Original and Kit Kat are two of the most popular brands in the UK and bringing together these products looks set to maximise sales and profits for the sector throughout 2010,” said Nestlé Professional Martin Lines.

“The promotion supports research claiming consumers drink 12% more coffee when they have a snack to go with it. By driving joint usage occasions, we expect to see an increase in coffee as well as Kit Kat sales, ultimately resulting in a substantial profit increase for our customers.”