Starbucks and Green Mountain Coffee Roasters have entered into an agreement, making Starbucks the leading premium coffee brand for Keurig machines. According to this, Starbucks will sell packs of its Starbucks and Tazo branded coffee and tea for use in Green Mountain’s Keurig machines. Starbucks will also sell its single serving coffee and tea packs at its own stores as well as through other channels like supermarkets, drugstores and other retailers, from later this year. Growing its consumer products business will help Starbucks to diversify from retail outlets and increase sales from other channels.