Burger King is putting some pep into its new focus on breakfast by offering free cups of coffee every Friday in November. The company rolled out a new breakfast menu in September and launched a major marketing blitz. Its goal is to eat away at McDonald's market-leading morning business.

Now the Miami chain says it will give away free 12-ounce cups of Seattle's Best Coffee. The giveaways take place every Friday in November during breakfast hours. Customers don't have to buy anything. Burger King declined to say how much the promotion will cost. It expects to give away between 2 million and 4 million free cups, which normally sell for $1.